ActiveCampaign vs Brevo: The Complete 2026 Comparison
Choosing between ActiveCampaign and Brevo for email marketing? This in-depth comparison breaks down pricing, features, user ratings, integrations, and real-world use cases to help you make the right decision. Both tools serve the email marketing category, but they take distinctly different approaches to helping teams get work done.
Founded in 2003, ActiveCampaign is a customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation. Meanwhile, Brevo was founded in 2012. Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat marketing. Let us dive into how they stack up across every dimension that matters.
Quick Verdict
ActiveCampaign and Brevo are neck and neck with identical G2 ratings of 4.5/5. Your choice comes down to priorities: pick ActiveCampaign if you value Email marketing and Marketing automation, or Brevo if you prioritize Email campaigns and SMS marketing. For budget-conscious teams, Brevo offers better value at the pro tier ($25/month (Starter)).
At-a-Glance: ActiveCampaign vs Brevo
Before we dive into the details, here is a high-level overview of how ActiveCampaign and Brevo compare across the key criteria most teams care about when evaluating email marketing software.
| Criteria | ActiveCampaign | Brevo |
|---|---|---|
| G2 Rating | 4.5/5 (13,500 reviews) | 4.5/5 (2,100 reviews) |
| Free Plan | $15/month (Lite) | Free (300 emails/day) |
| Pro Pricing | $49/month (Plus) | $25/month (Starter) |
| Enterprise | $149/month (Professional) | $65/month (Business) |
| Founded | 2003 | 2012 |
| Key Features | 12 features | 12 features |
| Integrations | 10+ integrations | 10+ integrations |
| Category | Email Marketing | Email Marketing |
| Website | www.activecampaign.com | www.brevo.com |
About ActiveCampaign
ActiveCampaign is a customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation. Its powerful automation builder and machine learning capabilities make it a top choice for mid-market businesses. Founded in 2003, ActiveCampaign has built a reputation in the email marketing space, earning a 4.5/5 rating on G2 from 13,500 verified user reviews. The platform offers 12 distinct features and integrates with 10+ third-party tools.
ActiveCampaign's core strengths include Email marketing, Marketing automation, CRM, Sales automation, Landing pages. Teams that choose ActiveCampaign typically value its approach to Email marketing and Marketing automation, which sets it apart in the crowded email marketing landscape.
About Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat marketing. It is known for its competitive pricing model based on email volume rather than subscriber count, making it cost-effective for businesses with large contact lists. Since its founding in 2012, Brevo has grown to serve teams worldwide, achieving a 4.5/5 G2 rating from 2,100 reviews. The platform provides 12 key features and supports 10+ integrations.
Brevo's standout capabilities include Email campaigns, SMS marketing, WhatsApp campaigns, Marketing automation, Transactional emails. Teams gravitating toward Brevo often prioritize Email campaigns and SMS marketing, making it a strong fit for organizations that need these specific capabilities.
Pricing Breakdown: ActiveCampaign vs Brevo
Pricing is often the deciding factor when choosing email marketing software. Here is how ActiveCampaign and Brevo stack up across their pricing tiers. Note that both tools may offer annual billing discounts, and prices shown are for monthly billing as of 2026.
| Plan | ActiveCampaign | Brevo |
|---|---|---|
| Starter / Free | $15/month (Lite) | Free (300 emails/day) |
| Pro / Business | $49/month (Plus) | $25/month (Starter) |
| Enterprise | $149/month (Professional) | $65/month (Business) |
Pricing verdict: Brevo is the more budget-friendly option at the pro tier, costing $25/month (Starter) compared to $49/month (Plus) for ActiveCampaign. However, pricing alone should not drive your decision -- consider the total value each platform delivers relative to its cost. A tool that costs more but saves your team hours each week may actually be the more economical choice in the long run.
Keep in mind that both tools offer free plans or trials, so you can test each platform before committing. For teams of 10 or fewer, both ActiveCampaign and Brevo provide functional free tiers that let you evaluate the core experience without spending anything.
Feature Comparison: ActiveCampaign vs Brevo
Feature availability can make or break your team's productivity. Below is a detailed comparison of every feature offered by either ActiveCampaign or Brevo. This checklist covers 21 features across both platforms, giving you a comprehensive view of what each tool brings to the table.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| A/B testing | No | Yes |
| CRM | Yes | Yes |
| Conditional content | Yes | No |
| Email campaigns | No | Yes |
| Email marketing | Yes | No |
| Event tracking | Yes | No |
| Facebook ads | No | Yes |
| Forms | Yes | No |
| Landing pages | Yes | Yes |
| Lead scoring | Yes | No |
| Marketing automation | Yes | Yes |
| Predictive sending | Yes | No |
| SMS marketing | No | Yes |
| Sales automation | Yes | No |
| Segmentation | No | Yes |
| Send time optimization | No | Yes |
| Signup forms | No | Yes |
| Site tracking | Yes | No |
| Split automations | Yes | No |
| Transactional emails | No | Yes |
| WhatsApp campaigns | No | Yes |
ActiveCampaign offers 12 features while Brevo provides 12. The features unique to ActiveCampaign include Email marketing, Sales automation, Forms. Brevo's unique features include Email campaigns, SMS marketing, WhatsApp campaigns.
Integrations: ActiveCampaign vs Brevo
In today's software landscape, no tool exists in isolation. The integrations a email marketing tool supports determine how well it fits into your existing tech stack. Here is how ActiveCampaign and Brevo compare in terms of third-party integrations.
Shared integrations (7): Shopify, WordPress, Salesforce, WooCommerce, Zapier, Google Analytics, Stripe. Both tools connect to these popular platforms, so if these are your critical integrations, neither tool has an advantage.
Unique to ActiveCampaign: Slack, Facebook, Typeform.
Unique to Brevo: Magento, PrestaShop, Pipedrive.
Both platforms support Zapier or similar automation tools, which means you can build custom integrations even if a native connection is not available. When evaluating integrations, focus on the ones your team uses daily rather than the total count.
User Ratings and Community Sentiment
Real user reviews provide invaluable insight beyond feature lists. Here is how the community has rated ActiveCampaign and Brevo on G2, one of the most trusted software review platforms.
| Metric | ActiveCampaign | Brevo |
|---|---|---|
| G2 Rating | 4.5/5 | 4.5/5 |
| Total Reviews | 13,500 | 2,100 |
| Years on Market | 23 years (since 2003) | 14 years (since 2012) |
With identical ratings of 4.5/5, both tools enjoy strong user satisfaction. ActiveCampaign has more total reviews (13,500 vs 2,100), which gives its rating slightly more statistical weight.
Which Tool Should You Pick? Use-Case Verdicts
The best email marketing tool is not universal -- it depends on your team size, budget, workflow requirements, and existing tech stack. Here are our recommendations for three common scenarios that cover most teams evaluating ActiveCampaign and Brevo.
Scenario 1: Small Teams and Startups (Under 20 People)
For small teams on a budget, Brevo offers a more affordable entry point with its Free (300 emails/day) free tier. Brevo may be easier to adopt quickly due to its more focused feature set, reducing onboarding time. However, ActiveCampaign offers more room to grow as your team scales, with 12 features compared to 12.
Our pick: Brevo -- Faster setup and lower complexity for small teams.
Scenario 2: Mid-Size Companies (20-200 People)
Mid-size teams need robust email marketing with good reporting and integrations. ActiveCampaign offers integrations with Shopify, WordPress, Salesforce, WooCommerce, while Brevo connects to Shopify, WordPress, WooCommerce, Magento. For cross-functional teams, Brevo provides stronger customization options. Both tools handle enterprise-grade workloads, but the Brevo's higher G2 rating (4.5/5 from 2,100 reviews) suggests better overall satisfaction at scale.
Our pick: Brevo -- Higher G2 rating (4.5/5) and stronger user satisfaction.
Scenario 3: Enterprise and Software Development Teams
At the enterprise level, integration depth, security, and workflow customization matter most. ActiveCampaign's enterprise plan ($149/month (Professional)) comes at a premium compared to Brevo ($65/month (Business)). For development teams specifically, look at Git integrations: .
Our pick: ActiveCampaign -- More extensive user base providing better community support and proven reliability.
Final Recommendation: ActiveCampaign vs Brevo
After analyzing pricing, features, ratings, integrations, and real-world use cases, here is our bottom line on the ActiveCampaign vs Brevo decision.
Choose ActiveCampaign if: You want Email marketing, Marketing automation, CRM, and your team values a focused tool that does fewer things well. ActiveCampaign's $15/month (Lite) entry point makes it accessible to try, and its 10+ integrations ensure it fits into most tech stacks. With 23 years on the market, ActiveCampaign is the more established option.
Choose Brevo if: You prioritize Email campaigns, SMS marketing, WhatsApp campaigns, and your team needs a streamlined tool without unnecessary complexity. At $25/month (Starter) per user per month (pro tier), Brevo is the more affordable option. Though founded more recently in 2012, Brevo has quickly built a strong reputation.
Whichever tool you choose, we recommend starting with the free plan or trial to evaluate how it works with your specific team's workflow. Run a two-week pilot with a small project before making a company-wide commitment. The right email marketing tool is the one your team will actually use consistently -- and that can only be determined through hands-on experience.
Switching Between ActiveCampaign and Brevo
If you are currently using one tool and considering switching to the other, here are some tips to make the migration smoother. Most email marketing tools support data export in CSV or JSON formats, and both ActiveCampaign and Brevo offer import functionality.
Start by exporting your current projects, tasks, and custom fields. Map your existing workflow to the new tool's structure before migrating data. Plan for a 2-4 week transition period where both tools run in parallel, and designate team champions to help with adoption. Consider using a third-party migration service if you have complex data structures or a large number of projects to transfer.
Frequently Asked Questions
Is ActiveCampaign better than Brevo?
ActiveCampaign and Brevo are closely matched with identical G2 ratings of 4.5/5. The best choice depends on your specific needs: ActiveCampaign excels for teams wanting Email marketing, Marketing automation, CRM, while Brevo is stronger for Email campaigns, SMS marketing, WhatsApp campaigns.
How much does ActiveCampaign cost compared to Brevo?
ActiveCampaign's pro plan costs $49/month (Plus) while Brevo's pro plan costs $25/month (Starter). ActiveCampaign starts at $15/month (Lite) and Brevo starts at Free (300 emails/day). Enterprise pricing is $149/month (Professional) for ActiveCampaign and $65/month (Business) for Brevo.
Can ActiveCampaign and Brevo integrate with each other?
While direct integration varies, both ActiveCampaign and Brevo connect to common platforms including Shopify, WordPress, Salesforce, WooCommerce, Zapier. Third-party tools like Zapier can bridge any gaps between the two.
Which tool is easier to learn, ActiveCampaign or Brevo?
ActiveCampaign (founded 2003) and Brevo (founded 2012) take different approaches to usability. ActiveCampaign generally has a simpler learning curve with fewer features to master, while Brevo offers more features but may take longer to fully adopt.
What are the main differences between ActiveCampaign and Brevo?
The key differences are: (1) Pricing -- ActiveCampaign starts at $15/month (Lite) vs Brevo at Free (300 emails/day). (2) G2 ratings -- ActiveCampaign has 4.5/5 vs Brevo at 4.5/5. (3) Features -- ActiveCampaign focuses on Email marketing, Marketing automation, CRM, while Brevo emphasizes Email campaigns, SMS marketing, WhatsApp campaigns. (4) Founded -- ActiveCampaign (2003) vs Brevo (2012).
How We Compared ActiveCampaign and Brevo
This comparison is based on publicly available data including G2 user ratings and review counts, official pricing pages, published feature lists, and integration directories. Ratings and pricing data are approximate and were last verified in 2026. We encourage readers to check each tool's official website for the most current information, as pricing and features may change.
Our analysis covers pricing (free, pro, and enterprise tiers), features (21 features compared), integrations (20 total across both tools), user ratings (combined 15,600 G2 reviews), and use-case suitability (small teams, mid-size companies, and enterprises). We aim to provide objective, data-driven comparisons to help you make informed decisions.
Still not sure which tool is right for you?
Take our 60-second quiz and get a personalized recommendation based on your team size, budget, and must-have features.
Find Your Perfect Tool