AWeber vs GetResponse: The Complete 2026 Comparison
Choosing between AWeber and GetResponse for email marketing? This in-depth comparison breaks down pricing, features, user ratings, integrations, and real-world use cases to help you make the right decision. Both tools serve the email marketing category, but they take distinctly different approaches to helping teams get work done.
Founded in 1998, AWeber is one of the original email marketing platforms, serving small businesses and entrepreneurs since 1998. Meanwhile, GetResponse was founded in 1998. GetResponse is an all-in-one marketing platform that combines email marketing, automation, webinars, and landing pages. Let us dive into how they stack up across every dimension that matters.
Quick Verdict
AWeber and GetResponse are neck and neck with identical G2 ratings of 4.2/5. Your choice comes down to priorities: pick AWeber if you value Email campaigns and Automation, or GetResponse if you prioritize Email marketing and Marketing automation. For budget-conscious teams, AWeber offers better value at the pro tier ($12.50/month (Lite)).
At-a-Glance: AWeber vs GetResponse
Before we dive into the details, here is a high-level overview of how AWeber and GetResponse compare across the key criteria most teams care about when evaluating email marketing software.
| Criteria | AWeber | GetResponse |
|---|---|---|
| G2 Rating | 4.2/5 (650 reviews) | 4.2/5 (700 reviews) |
| Free Plan | Free (up to 500 subscribers) | Free (up to 500 contacts) |
| Pro Pricing | $12.50/month (Lite) | $15.60/month (Email Marketing) |
| Enterprise | $899/month (Unlimited) | $97.60/month (Ecommerce Marketing) |
| Founded | 1998 | 1998 |
| Key Features | 12 features | 12 features |
| Integrations | 10+ integrations | 10+ integrations |
| Category | Email Marketing | Email Marketing |
| Website | www.aweber.com | www.getresponse.com |
About AWeber
AWeber is one of the original email marketing platforms, serving small businesses and entrepreneurs since 1998. It offers straightforward email marketing with a drag-and-drop editor, automation, and landing pages, known for its deliverability and customer support. Founded in 1998, AWeber has built a reputation in the email marketing space, earning a 4.2/5 rating on G2 from 650 verified user reviews. The platform offers 12 distinct features and integrates with 10+ third-party tools.
AWeber's core strengths include Email campaigns, Automation, Landing pages, Web push notifications, Sign-up forms. Teams that choose AWeber typically value its approach to Email campaigns and Automation, which sets it apart in the crowded email marketing landscape.
About GetResponse
GetResponse is an all-in-one marketing platform that combines email marketing, automation, webinars, and landing pages. Its built-in webinar hosting and conversion funnel tools set it apart from pure email marketing platforms. Since its founding in 1998, GetResponse has grown to serve teams worldwide, achieving a 4.2/5 G2 rating from 700 reviews. The platform provides 12 key features and supports 10+ integrations.
GetResponse's standout capabilities include Email marketing, Marketing automation, Webinars, Landing pages, Conversion funnels. Teams gravitating toward GetResponse often prioritize Email marketing and Marketing automation, making it a strong fit for organizations that need these specific capabilities.
Pricing Breakdown: AWeber vs GetResponse
Pricing is often the deciding factor when choosing email marketing software. Here is how AWeber and GetResponse stack up across their pricing tiers. Note that both tools may offer annual billing discounts, and prices shown are for monthly billing as of 2026.
| Plan | AWeber | GetResponse |
|---|---|---|
| Starter / Free | Free (up to 500 subscribers) | Free (up to 500 contacts) |
| Pro / Business | $12.50/month (Lite) | $15.60/month (Email Marketing) |
| Enterprise | $899/month (Unlimited) | $97.60/month (Ecommerce Marketing) |
Pricing verdict: AWeber is the more budget-friendly option at the pro tier, costing $12.50/month (Lite) compared to $15.60/month (Email Marketing) for GetResponse. However, pricing alone should not drive your decision -- consider the total value each platform delivers relative to its cost. A tool that costs more but saves your team hours each week may actually be the more economical choice in the long run.
Keep in mind that both tools offer free plans or trials, so you can test each platform before committing. For teams of 10 or fewer, both AWeber and GetResponse provide functional free tiers that let you evaluate the core experience without spending anything.
Feature Comparison: AWeber vs GetResponse
Feature availability can make or break your team's productivity. Below is a detailed comparison of every feature offered by either AWeber or GetResponse. This checklist covers 21 features across both platforms, giving you a comprehensive view of what each tool brings to the table.
| Feature | AWeber | GetResponse |
|---|---|---|
| A/B testing | Yes | Yes |
| AMP for email | Yes | No |
| Automation | Yes | No |
| Autoresponders | No | Yes |
| Canva integration | Yes | No |
| Conversion funnels | No | Yes |
| Email campaigns | Yes | No |
| Email marketing | No | Yes |
| Email templates | Yes | No |
| Landing pages | Yes | Yes |
| Live chat | No | Yes |
| Marketing automation | No | Yes |
| RSS-to-email | Yes | No |
| Reporting | Yes | No |
| SMS marketing | No | Yes |
| Sign-up forms | Yes | No |
| Subscriber management | Yes | No |
| Transactional emails | No | Yes |
| Web push notifications | Yes | Yes |
| Webinars | No | Yes |
| Website builder | No | Yes |
AWeber offers 12 features while GetResponse provides 12. The features unique to AWeber include Email campaigns, Automation, Sign-up forms. GetResponse's unique features include Email marketing, Marketing automation, Webinars.
Integrations: AWeber vs GetResponse
In today's software landscape, no tool exists in isolation. The integrations a email marketing tool supports determine how well it fits into your existing tech stack. Here is how AWeber and GetResponse compare in terms of third-party integrations.
Shared integrations (6): WordPress, Shopify, PayPal, Facebook, Zapier, WooCommerce. Both tools connect to these popular platforms, so if these are your critical integrations, neither tool has an advantage.
Unique to AWeber: Etsy, GoToWebinar, Canva, Unbounce.
Unique to GetResponse: Salesforce, Google Analytics, Stripe, Magento.
Both platforms support Zapier or similar automation tools, which means you can build custom integrations even if a native connection is not available. When evaluating integrations, focus on the ones your team uses daily rather than the total count.
User Ratings and Community Sentiment
Real user reviews provide invaluable insight beyond feature lists. Here is how the community has rated AWeber and GetResponse on G2, one of the most trusted software review platforms.
| Metric | AWeber | GetResponse |
|---|---|---|
| G2 Rating | 4.2/5 | 4.2/5 |
| Total Reviews | 650 | 700 |
| Years on Market | 28 years (since 1998) | 28 years (since 1998) |
With identical ratings of 4.2/5, both tools enjoy strong user satisfaction. GetResponse has more total reviews (700 vs 650), which gives its rating slightly more statistical weight.
Which Tool Should You Pick? Use-Case Verdicts
The best email marketing tool is not universal -- it depends on your team size, budget, workflow requirements, and existing tech stack. Here are our recommendations for three common scenarios that cover most teams evaluating AWeber and GetResponse.
Scenario 1: Small Teams and Startups (Under 20 People)
For small teams on a budget, AWeber offers a more affordable entry point with its Free (up to 500 subscribers) free tier. GetResponse may be easier to adopt quickly due to its more focused feature set, reducing onboarding time. However, AWeber offers more room to grow as your team scales, with 12 features compared to 12.
Our pick: GetResponse -- Faster setup and lower complexity for small teams.
Scenario 2: Mid-Size Companies (20-200 People)
Mid-size teams need robust email marketing with good reporting and integrations. AWeber offers integrations with WordPress, Shopify, PayPal, Etsy, while GetResponse connects to Shopify, WordPress, WooCommerce, Salesforce. For cross-functional teams, GetResponse provides stronger customization options. Both tools handle enterprise-grade workloads, but the GetResponse's higher G2 rating (4.2/5 from 700 reviews) suggests better overall satisfaction at scale.
Our pick: GetResponse -- Higher G2 rating (4.2/5) and stronger user satisfaction.
Scenario 3: Enterprise and Software Development Teams
At the enterprise level, integration depth, security, and workflow customization matter most. AWeber's enterprise plan ($899/month (Unlimited)) is more cost-effective compared to GetResponse ($97.60/month (Ecommerce Marketing)). For development teams specifically, look at Git integrations: .
Our pick: GetResponse -- More extensive user base providing better community support and proven reliability.
Final Recommendation: AWeber vs GetResponse
After analyzing pricing, features, ratings, integrations, and real-world use cases, here is our bottom line on the AWeber vs GetResponse decision.
Choose AWeber if: You want Email campaigns, Automation, Landing pages, and your team values a focused tool that does fewer things well. AWeber's Free (up to 500 subscribers) entry point makes it accessible to try, and its 10+ integrations ensure it fits into most tech stacks. Despite being newer (founded 1998), AWeber has proven itself with 650 G2 reviews.
Choose GetResponse if: You prioritize Email marketing, Marketing automation, Webinars, and your team needs a streamlined tool without unnecessary complexity. At $15.60/month (Email Marketing) per user per month (pro tier), GetResponse delivers strong value for its price point. Though founded more recently in 1998, GetResponse has quickly built a strong reputation.
Whichever tool you choose, we recommend starting with the free plan or trial to evaluate how it works with your specific team's workflow. Run a two-week pilot with a small project before making a company-wide commitment. The right email marketing tool is the one your team will actually use consistently -- and that can only be determined through hands-on experience.
Switching Between AWeber and GetResponse
If you are currently using one tool and considering switching to the other, here are some tips to make the migration smoother. Most email marketing tools support data export in CSV or JSON formats, and both AWeber and GetResponse offer import functionality.
Start by exporting your current projects, tasks, and custom fields. Map your existing workflow to the new tool's structure before migrating data. Plan for a 2-4 week transition period where both tools run in parallel, and designate team champions to help with adoption. Consider using a third-party migration service if you have complex data structures or a large number of projects to transfer.
Frequently Asked Questions
Is AWeber better than GetResponse?
AWeber and GetResponse are closely matched with identical G2 ratings of 4.2/5. The best choice depends on your specific needs: AWeber excels for teams wanting Email campaigns, Automation, Landing pages, while GetResponse is stronger for Email marketing, Marketing automation, Webinars.
How much does AWeber cost compared to GetResponse?
AWeber's pro plan costs $12.50/month (Lite) while GetResponse's pro plan costs $15.60/month (Email Marketing). AWeber starts at Free (up to 500 subscribers) and GetResponse starts at Free (up to 500 contacts). Enterprise pricing is $899/month (Unlimited) for AWeber and $97.60/month (Ecommerce Marketing) for GetResponse.
Can AWeber and GetResponse integrate with each other?
While direct integration varies, both AWeber and GetResponse connect to common platforms including WordPress, Shopify, PayPal, Facebook, Zapier. Third-party tools like Zapier can bridge any gaps between the two.
Which tool is easier to learn, AWeber or GetResponse?
AWeber (founded 1998) and GetResponse (founded 1998) take different approaches to usability. AWeber generally has a simpler learning curve with fewer features to master, while GetResponse offers more features but may take longer to fully adopt.
What are the main differences between AWeber and GetResponse?
The key differences are: (1) Pricing -- AWeber starts at Free (up to 500 subscribers) vs GetResponse at Free (up to 500 contacts). (2) G2 ratings -- AWeber has 4.2/5 vs GetResponse at 4.2/5. (3) Features -- AWeber focuses on Email campaigns, Automation, Landing pages, while GetResponse emphasizes Email marketing, Marketing automation, Webinars. (4) Founded -- AWeber (1998) vs GetResponse (1998).
How We Compared AWeber and GetResponse
This comparison is based on publicly available data including G2 user ratings and review counts, official pricing pages, published feature lists, and integration directories. Ratings and pricing data are approximate and were last verified in 2026. We encourage readers to check each tool's official website for the most current information, as pricing and features may change.
Our analysis covers pricing (free, pro, and enterprise tiers), features (21 features compared), integrations (20 total across both tools), user ratings (combined 1,350 G2 reviews), and use-case suitability (small teams, mid-size companies, and enterprises). We aim to provide objective, data-driven comparisons to help you make informed decisions.
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