Brevo vs ConvertKit: The Complete 2026 Comparison
Choosing between Brevo and ConvertKit for email marketing? This in-depth comparison breaks down pricing, features, user ratings, integrations, and real-world use cases to help you make the right decision. Both tools serve the email marketing category, but they take distinctly different approaches to helping teams get work done.
Founded in 2012, Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat marketing. Meanwhile, ConvertKit was founded in 2013. ConvertKit is an email marketing platform built specifically for creators, bloggers, and online entrepreneurs. Let us dive into how they stack up across every dimension that matters.
Quick Verdict
Brevo edges ahead with a G2 rating of 4.5/5 (based on 2,100 reviews) versus ConvertKit's 4.4/5 (200 reviews). However, ConvertKit holds its own with 12 key features and competitive pricing starting at Free (up to 10,000 subscribers).
At-a-Glance: Brevo vs ConvertKit
Before we dive into the details, here is a high-level overview of how Brevo and ConvertKit compare across the key criteria most teams care about when evaluating email marketing software.
| Criteria | Brevo | ConvertKit |
|---|---|---|
| G2 Rating | 4.5/5 (2,100 reviews) | 4.4/5 (200 reviews) |
| Free Plan | Free (300 emails/day) | Free (up to 10,000 subscribers) |
| Pro Pricing | $25/month (Starter) | $25/month (Creator) |
| Enterprise | $65/month (Business) | $50/month (Creator Pro) |
| Founded | 2012 | 2013 |
| Key Features | 12 features | 12 features |
| Integrations | 10+ integrations | 10+ integrations |
| Category | Email Marketing | Email Marketing |
| Website | www.brevo.com | convertkit.com |
About Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat marketing. It is known for its competitive pricing model based on email volume rather than subscriber count, making it cost-effective for businesses with large contact lists. Founded in 2012, Brevo has built a reputation in the email marketing space, earning a 4.5/5 rating on G2 from 2,100 verified user reviews. The platform offers 12 distinct features and integrates with 10+ third-party tools.
Brevo's core strengths include Email campaigns, SMS marketing, WhatsApp campaigns, Marketing automation, Transactional emails. Teams that choose Brevo typically value its approach to Email campaigns and SMS marketing, which sets it apart in the crowded email marketing landscape.
About ConvertKit
ConvertKit is an email marketing platform built specifically for creators, bloggers, and online entrepreneurs. It emphasizes simplicity, powerful automations, and a subscriber-first approach with built-in tools for selling digital products and paid newsletters. Since its founding in 2013, ConvertKit has grown to serve teams worldwide, achieving a 4.4/5 G2 rating from 200 reviews. The platform provides 12 key features and supports 10+ integrations.
ConvertKit's standout capabilities include Email broadcasts, Visual automations, Landing pages, Forms and opt-ins, Subscriber tagging. Teams gravitating toward ConvertKit often prioritize Email broadcasts and Visual automations, making it a strong fit for organizations that need these specific capabilities.
Pricing Breakdown: Brevo vs ConvertKit
Pricing is often the deciding factor when choosing email marketing software. Here is how Brevo and ConvertKit stack up across their pricing tiers. Note that both tools may offer annual billing discounts, and prices shown are for monthly billing as of 2026.
| Plan | Brevo | ConvertKit |
|---|---|---|
| Starter / Free | Free (300 emails/day) | Free (up to 10,000 subscribers) |
| Pro / Business | $25/month (Starter) | $25/month (Creator) |
| Enterprise | $65/month (Business) | $50/month (Creator Pro) |
Pricing verdict: Both Brevo and ConvertKit are competitively priced. Focus on which tool delivers more value for your specific workflow rather than optimizing purely on cost. Consider running a trial of both tools with your team to see which drives better outcomes.
Keep in mind that both tools offer free plans or trials, so you can test each platform before committing. For teams of 10 or fewer, both Brevo and ConvertKit provide functional free tiers that let you evaluate the core experience without spending anything.
Feature Comparison: Brevo vs ConvertKit
Feature availability can make or break your team's productivity. Below is a detailed comparison of every feature offered by either Brevo or ConvertKit. This checklist covers 22 features across both platforms, giving you a comprehensive view of what each tool brings to the table.
| Feature | Brevo | ConvertKit |
|---|---|---|
| A/B testing | Yes | Yes |
| CRM | Yes | No |
| Commerce (digital products) | No | Yes |
| Creator Network | No | Yes |
| Deliverability reporting | No | Yes |
| Email broadcasts | No | Yes |
| Email campaigns | Yes | No |
| Facebook ads | Yes | No |
| Forms and opt-ins | No | Yes |
| Landing pages | Yes | Yes |
| Marketing automation | Yes | No |
| Paid newsletters | No | Yes |
| RSS-to-email | No | Yes |
| SMS marketing | Yes | No |
| Segmentation | Yes | No |
| Send time optimization | Yes | No |
| Sequences (drip emails) | No | Yes |
| Signup forms | Yes | No |
| Subscriber tagging | No | Yes |
| Transactional emails | Yes | No |
| Visual automations | No | Yes |
| WhatsApp campaigns | Yes | No |
Brevo offers 12 features while ConvertKit provides 12. The features unique to Brevo include Email campaigns, SMS marketing, WhatsApp campaigns. ConvertKit's unique features include Email broadcasts, Visual automations, Forms and opt-ins.
Integrations: Brevo vs ConvertKit
In today's software landscape, no tool exists in isolation. The integrations a email marketing tool supports determine how well it fits into your existing tech stack. Here is how Brevo and ConvertKit compare in terms of third-party integrations.
Shared integrations (5): Shopify, WordPress, WooCommerce, Zapier, Stripe. Both tools connect to these popular platforms, so if these are your critical integrations, neither tool has an advantage.
Unique to Brevo: Magento, Salesforce, Google Analytics, PrestaShop, Pipedrive.
Unique to ConvertKit: Teachable, Squarespace, Patreon, Webflow, Crowdcast.
Both platforms support Zapier or similar automation tools, which means you can build custom integrations even if a native connection is not available. When evaluating integrations, focus on the ones your team uses daily rather than the total count.
User Ratings and Community Sentiment
Real user reviews provide invaluable insight beyond feature lists. Here is how the community has rated Brevo and ConvertKit on G2, one of the most trusted software review platforms.
| Metric | Brevo | ConvertKit |
|---|---|---|
| G2 Rating | 4.5/5 | 4.4/5 |
| Total Reviews | 2,100 | 200 |
| Years on Market | 14 years (since 2012) | 13 years (since 2013) |
Brevo leads with a 4.5/5 G2 rating compared to ConvertKit's 4.4/5. The 0.1-point gap is meaningful given that both tools have thousands of reviews. Brevo's rating is based on 2,100 reviews, providing strong statistical confidence in the score.
Which Tool Should You Pick? Use-Case Verdicts
The best email marketing tool is not universal -- it depends on your team size, budget, workflow requirements, and existing tech stack. Here are our recommendations for three common scenarios that cover most teams evaluating Brevo and ConvertKit.
Scenario 1: Small Teams and Startups (Under 20 People)
For small teams on a budget, both tools offer competitive free tiers. ConvertKit may be easier to adopt quickly due to its more focused feature set, reducing onboarding time. However, Brevo offers more room to grow as your team scales, with 12 features compared to 12.
Our pick: ConvertKit -- Faster setup and lower complexity for small teams.
Scenario 2: Mid-Size Companies (20-200 People)
Mid-size teams need robust email marketing with good reporting and integrations. Brevo offers integrations with Shopify, WordPress, WooCommerce, Magento, while ConvertKit connects to WordPress, Shopify, Teachable, Zapier. For cross-functional teams, ConvertKit provides stronger customization options. Both tools handle enterprise-grade workloads, but the Brevo's higher G2 rating (4.5/5 from 2,100 reviews) suggests better overall satisfaction at scale.
Our pick: Brevo -- Higher G2 rating (4.5/5) and stronger user satisfaction.
Scenario 3: Enterprise and Software Development Teams
At the enterprise level, integration depth, security, and workflow customization matter most. Brevo's enterprise plan ($65/month (Business)) matches compared to ConvertKit ($50/month (Creator Pro)). For development teams specifically, look at Git integrations: .
Our pick: Brevo -- More extensive user base providing better community support and proven reliability.
Final Recommendation: Brevo vs ConvertKit
After analyzing pricing, features, ratings, integrations, and real-world use cases, here is our bottom line on the Brevo vs ConvertKit decision.
Choose Brevo if: You want Email campaigns, SMS marketing, WhatsApp campaigns, and your team values a focused tool that does fewer things well. Brevo's Free (300 emails/day) entry point makes it accessible to try, and its 10+ integrations ensure it fits into most tech stacks. With 14 years on the market, Brevo is the more established option.
Choose ConvertKit if: You prioritize Email broadcasts, Visual automations, Landing pages, and your team needs a streamlined tool without unnecessary complexity. At $25/month (Creator) per user per month (pro tier), ConvertKit delivers strong value for its price point. Though founded more recently in 2013, ConvertKit has quickly built a strong reputation.
Whichever tool you choose, we recommend starting with the free plan or trial to evaluate how it works with your specific team's workflow. Run a two-week pilot with a small project before making a company-wide commitment. The right email marketing tool is the one your team will actually use consistently -- and that can only be determined through hands-on experience.
Switching Between Brevo and ConvertKit
If you are currently using one tool and considering switching to the other, here are some tips to make the migration smoother. Most email marketing tools support data export in CSV or JSON formats, and both Brevo and ConvertKit offer import functionality.
Start by exporting your current projects, tasks, and custom fields. Map your existing workflow to the new tool's structure before migrating data. Plan for a 2-4 week transition period where both tools run in parallel, and designate team champions to help with adoption. Consider using a third-party migration service if you have complex data structures or a large number of projects to transfer.
Frequently Asked Questions
Is Brevo better than ConvertKit?
Brevo has a higher G2 rating (4.5/5 vs 4.4/5 from 2,100 reviews), but the best tool depends on your needs. Brevo stands out for Email campaigns, SMS marketing, WhatsApp campaigns, while ConvertKit excels at Email broadcasts, Visual automations, Landing pages.
How much does Brevo cost compared to ConvertKit?
Brevo's pro plan costs $25/month (Starter) while ConvertKit's pro plan costs $25/month (Creator). Brevo starts at Free (300 emails/day) and ConvertKit starts at Free (up to 10,000 subscribers). Enterprise pricing is $65/month (Business) for Brevo and $50/month (Creator Pro) for ConvertKit.
Can Brevo and ConvertKit integrate with each other?
While direct integration varies, both Brevo and ConvertKit connect to common platforms including Shopify, WordPress, WooCommerce, Zapier, Stripe. Third-party tools like Zapier can bridge any gaps between the two.
Which tool is easier to learn, Brevo or ConvertKit?
Brevo (founded 2012) and ConvertKit (founded 2013) take different approaches to usability. Brevo generally has a simpler learning curve with fewer features to master, while ConvertKit offers more features but may take longer to fully adopt.
What are the main differences between Brevo and ConvertKit?
The key differences are: (1) Pricing -- Brevo starts at Free (300 emails/day) vs ConvertKit at Free (up to 10,000 subscribers). (2) G2 ratings -- Brevo has 4.5/5 vs ConvertKit at 4.4/5. (3) Features -- Brevo focuses on Email campaigns, SMS marketing, WhatsApp campaigns, while ConvertKit emphasizes Email broadcasts, Visual automations, Landing pages. (4) Founded -- Brevo (2012) vs ConvertKit (2013).
How We Compared Brevo and ConvertKit
This comparison is based on publicly available data including G2 user ratings and review counts, official pricing pages, published feature lists, and integration directories. Ratings and pricing data are approximate and were last verified in 2026. We encourage readers to check each tool's official website for the most current information, as pricing and features may change.
Our analysis covers pricing (free, pro, and enterprise tiers), features (22 features compared), integrations (20 total across both tools), user ratings (combined 2,300 G2 reviews), and use-case suitability (small teams, mid-size companies, and enterprises). We aim to provide objective, data-driven comparisons to help you make informed decisions.
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